1. Get to know your local community
The first step to leveraging local attractions and events in your Airbnb marketing strategy is to get to know your local community. What kind of events and attractions are popular in your area? What do your guests like to do when they’re visiting? What type of experiences are they looking for? Once you have a good understanding of what your guests want, you can start to plan how you can provide it.
2. Utilize online resources
There are a number of online resources that can help you find out about local events and attractions. The tourism website for your city or state is a great place to start. You can also check out websites like Eventbrite and Meetup, which list upcoming events in your area. If you have specific interests, there may also be websites or online communities dedicated to that topic. For example, if you’re interested in finding art events, you could search for “art events near me” on Google or visit an online community like Artsy.
3. Ask around
Another great way to find out about local attractions and events is to ask around. Talk to your neighbors, friends, and family members. See if there are any local organizations or groups that you could join. You can also attend community meetings or events to get more involved in what’s going on in your area.
4. Promote what’s happening near your listing
Once you have a good understanding of the local attractions and events in your area, you can start promoting them to your guests! Include information about nearby attractions and events in your listing description and house manual so that guests are aware of what’s available to them during their stay. You can also share information about local events and attractions on social media or in guest communications before and during their stay.
5. Offer discounts or special packages
One way to really stand out from other Airbnb hosts in your area is to offer discounts or special packages for guests who are interested in attending local attractions or events. For example, you could offer a discount for guests who book tickets to a nearby museum through your listing page. Or, you could put together a special package that includes tickets to a popular event along with some other items like snacks or souvenirs
Learn how to leverage local attractions and events in your Airbnb marketing strategy. Get to know your community, utilize online resources, ask around and promote what’s happening near your listing.
If you are looking for experienced property managers for Airbnb in St Augustine, FL, contact us today to learn more about how we can help you. At Short Turns, we have an intimate knowledge of the St. Augustine, FL marketplace as residents ourselves and can provide you with expert advice on leveraging local attractions and events in your Airbnb marketing strategy. With our experienced team managing your Airbnb listing, you’ll get the most out of St. Augustine’s vibrant community and culture!